Off Target

Earlier today, online shoppers at Target.com were greeted with a much different website design than they had been accustomed to in the past. The former site, which was lauded for it’s simple, easily navigable design, has become a minefield of products and promotions that makes the Sunday Classified ads jealous. As well as clustering up the homepage, Target has taken plenty of heat from web designers for the incessant use of drop shadows on the newly designed site. A simple #Target search brings up tweets like these:

The amount of clutter was the first thing I noticed. It was just too much in a small space to process everything quickly. Not every bit of space needs to be covered to sell. What do you think?

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